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Conducted research and propose suitable KOLs aligned with the campaign objectives.

Partnership Strategy

Conducted research and proposed suitable gyms and fitness centers that align with the campaign objectives.

Developed an approach strategy and negotiated long-term partnership deals with Coolmate Gym

KOLs, KOCs Booking Strategy

WIP Checklist Plan

Planned and developed the WIP Checklist plan to ensure adherence to the project timeline, utilizing Gantt Chart for tracking. Made weekly reports for Brand Manager.

Developed the campaign proposal, including market research, competitive landscape, TA's persona, insight, big idea, deployment plan, KPIs & Budget allocation, and slide design.

Brand Campaign Proposal

Negotiated long-term partnership agreements with Coolmate Gym.

Brief Media Assets & Design

Assisted in providing detailed briefs to the media team for executing media assets (social posts, videos, printed materials, T-shirts, etc.).

Ensured all deliverables aligned with the campaign's key visuals and branding guidelines.

Supported the design of some media assets to maintain the project's timeline. Design tools used: Illustrator, Photoshop, Canva.

Saigon Calling, hosted by CITIGYM and W-ANTS, celebrates LesMills fitness with energy-packed programs such as Body Combat, Body Pump, and Body Jam. Coolmate proudly supports as the strategic apparel sponsor, seamlessly blending style and performance.

Coolmate served as the strategic apparel sponsor for the event, providing +1,000 shirts for participants and +90 shirts for staff, coaches, and influencers attending the event.

Saigon Calling Event Sponsorship

Road to Saigon Calling offers engaging LesMills workouts, with Coolmate as the strategic apparel sponsor, hosting interactive mini-game giveaways to boost participant engagement and excitement.

Built detailed minigame regulations and managed the activity flow.

Executed an interactive minigame with instant rewards at the Coolmate booth to boost customer engagement, drive conversions. The activity successfully attracted traffic and created a crowd-drawing effect around the booth.

Brand Activation at Event

Minigame Road to SaigonCalling
with Coolmate

Check-in with #CoolmateGym

Social Media Posts

Other Event's Assets

Coolmate collaborates with CITIGYM to support gentlemen on their journey to achieve peak fitness for Mr. World 2024. Featuring Ex-Dry technology, Coolmate’s Gym Shirts ensure maximum comfort and performance, empowering them to excel in every training session.

Partnership with Citigym x Mr World 2024

Partnership with The Next Gentlemen 2024

Partnership with Marathon Summer 2024
(Coolmate x 123Gym&LaCharme)

Coolmate partners with The Next Gentlemen 2024 (TNG) in Episode 2 for the body combat training activity. Worked directly with Mr. Marco (Phu Cuong), we bring top-quality gym apparel to help the gentlemen unleash their full strength and elevate their experience with Coolmate Gym.

Coolmate proudly becomes the Diamond Sponsor of Marathon Summer 2024, organized by 123Gym&LaCharm in Hai Phong. Coolmate provides high-quality workout apparel and accessories for the event, we offer exclusive gifts and vouchers to participants through engaging minigames and special promotions. The event attracted over 300 participants and brought vibrant summer energy to the city.

Up Next

Contact  for collaborations
I'm really happy to talk to you over a coffee!

Contact

2025 All Rights Reserved.

                              Coolmate is dedicated to transforming the gymwear experience for Vietnamese men by prioritizing comfort and performance. Despite strong growth in the activewear category, with running and gym products contributing significantly to revenue, Coolmate faces low brand recognition among younger consumers aged 18-25. Our mission is to position Coolmate Gym as a signature product line by addressing key pain points—such as discomfort and lack of confidence—while tapping into the growing fitness trend and the demand for affordable, high-quality gymwear.

(BACKGROUND)

COOLMATE GYM
PARTNERSHIP CAMPAIGN

GYM PARTNERSHIP CAMPAIGN

✲ MORE INFO

Planned and developed the WIP Checklist plan to ensure adherence to the project timeline, utilizing Gantt Chart for tracking. Made weekly reports for Brand Manager.

Developed the campaign proposal, including market research, competitive landscape, TA's persona, insight, big idea, deployment plan, KPIs & Budget allocation, and slide design.

Conducted research and proposed suitable gyms and fitness centers that align with the campaign objectives.

Negotiated long-term partnership agreements with Coolmate Gym.

Conducted research and propose suitable KOLs aligned with the campaign objectives.

Developed an approach strategy and negotiated long-term partnership deals with Coolmate Gym

Assisted in providing detailed briefs to the media team for executing media assets (social posts, videos, printed materials, T-shirts, etc.).

Ensured all deliverables aligned with the campaign's key visuals and branding guidelines.

Supported the design of some media assets to maintain the project's timeline. Design tools used: Illustrator, Photoshop, Canva.

Saigon Calling, hosted by CITIGYM and W-ANTS, celebrates LesMills fitness with energy-packed programs such as Body Combat, Body Pump, and Body Jam. Coolmate proudly supports as the strategic apparel sponsor, seamlessly blending style and performance.

Coolmate served as the strategic apparel sponsor for the event, providing +1,000 shirts for participants and +90 shirts for staff, coaches, and influencers attending the event.

Collaborated with W-ants to design the event shirts.

Executed an interactive minigame with instant rewards at the Coolmate booth to boost customer engagement, drive conversions. The activity successfully attracted traffic and created a crowd-drawing effect around the booth.

Road to Saigon Calling offers engaging LesMills workouts, with Coolmate as the strategic apparel sponsor, hosting interactive mini-game giveaways to boost participant engagement and excitement.

Worked directly with the product development team and vendors to supervise, control quality, and ensure timely delivery.

Built detailed minigame regulations and managed the activity flow.

Product Sponsorship

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Minigame "Chống bao nhiêu, giảm bấy nhiêu"

Coolmate proudly becomes the Diamond Sponsor of Marathon Summer 2024, organized by 123Gym&LaCharm in Hai Phong. Coolmate provides high-quality workout apparel and accessories for the event, we offer exclusive gifts and vouchers to participants through engaging minigames and special promotions. The event attracted over 300 participants and brought vibrant summer energy to the city.

Coolmate collaborates with CITIGYM to support gentlemen on their journey to achieve peak fitness for Mr. World 2024. Featuring Ex-Dry technology, Coolmate’s Gym Shirts ensure maximum comfort and performance, empowering them to excel in every training session.

Coolmate partners with The Next Gentlemen 2024 (TNG) in Episode 2 for the body combat training activity. Worked directly with Mr. Marco (Phu Cuong), we bring top-quality gym apparel to help the gentlemen unleash their full strength and elevate their experience with Coolmate Gym.

Up Next

Contact for collaborations
I'm really happy to talk to you over a coffee!

Contact